Writing Samples
View my writing samples for B2B and B2C audiences for a variety of websites and industries. My writing portfolio includes blogs, web articles, Q&A’s, and product promotions, including an interview with Michael Phelps and a series of blogs to promote the Michael Phelps Signature Swim Spas by Master Spas.
WordPress Blogs: ProMobileDJ.com & NameEntertainers.com
As part-time web editor of ProMobileDJ.com and NameEntertainers.com (both owned by N.A.M.E., the National Association of Mobile Entertainers), I worked with a web programmer on the redesign/relaunch of NameEntertainers.com on an updated, customized WordPress platform, which launched on March 1, 2017. I also created numerous content pages and added all products to the site via WooCommerce.
I’ve written and posted a variety of blogs and company announcements, which you can read below, along with a new “Join/Renew” landing page.
I pitched and created the new Join page as a solution to the original default Store page, which was visually uninviting and not user-friendly. By designing and executing this simpler, more user-friendly “Join” page, users could easily find their membership category, add it to their cart, and begin the checkout process.
Additionally, as the web editor of N.A.M.E.’s newly acquired website ProMobileDJ.com, I thoroughly edited, optimized, and posted weekly articles submitted by contributing writers, as well as prepared monthly editorial calendars and wrote/edited content for monthly e-newsletters.
New Join/ Renew page – new e-store for memberships
NameEntertainers.com relaunch | March 2017
New Year, New Editors at ProMobileDJ!
Blog on ProMobileDJ.com | January 2017
N.A.M.E. Acquires ProMobileDJ.com
Blog/News on NameEntertainers.com | December 2016
Editorial & Feature Articles: Luxury Pools Magazine
As a freelance writer for RMS Media April 2015–Feb 2017, I was a contributing writer for the Spring and Fall issues of Luxury Pools, a national bi-annual magazine showcasing luxury swimming pool builders and outdoor living ideas. These articles were also featured on the LuxuryPools.com website/blog.
Hot Tub & Swim Spa Central
“Insider In-depth” featuring: Master Spas, Marquis Spas, Diamond Spas, SwimEx Luxury Pools Fall 2016
Outdoor Entertainment Hub
“Insider In-depth” featuring: SkyVue, Seura, MirageVision, SunBriteTV Luxury Pools Spring 2016
Luxury Pool Renovations
Feature article ft.: Allison Landscape & Pool, Aqua Blue Pools, Master Pools Guild, Watters Aquatech Luxury Pools Fall 2015
Imaginative Landscapes
Feature article ft.: Alka Pool, Caviness Landscape Design, Millennium Pools, Stone Mason of Spring, Westminster Teak Luxury Pools Spring 2015
Trends in Outdoor Decking and Coping
Article in Luxury Pools Spring 2017
Drupal Blogs and Expert Q&A’s: LuxuryPools.com
During my role as a web editor/writer for LuxuryPools.com (Sept 2010–July 2014), I wrote many blogs, including expert Q&As that showcased our clients’ work and expertise. In addition, I updated a number of feature articles that I wrote for the magazine in a more web-friendly, SEO-optimized format for our blog.
In preparation for the website’s redesign to a responsive platform on Drupal (the website relaunched May 2014), I updated and reformatted all of our preexisting blogs, optimizing each one for SEO. I enhanced and/or rewrote headlines, image filenames, and URLs to be more keyword-focused. I also added subheads throughout each blog to make the content easier to scan and more reader-friendly.
Below are a few of my favorite blogs that I wrote and posted on LuxuryPools.com.
Natural Swimming Pools: Beautiful & Chemical-Free
Feature article & blog ft. client BioNova Natural Pools March 2014
Outdoor Furniture Tips & Trends to Plan for Spring
Blog/web Q&A with mfr. OW Lee Co. Oct. 2013
Custom Water Features: Fountains, Fire, and More
Blog/web Q&A with client Essig Pools June 2013
Bullfrog Spas Jetpaks for Concrete Spas
Blog/web promo for client Bullfrog Spas May 2012
In-Pool Chaise Lounges from Ledge Lounger
Blog/web promo for client Ledge Lounger, LLC Oct. 2012
How Does a Natural Swimming Pool Work?
Blog/web Q&A with client Rin Robyn Pools Aug. 2013
Web Articles & Blogs: PoolSpaOutdoor.com
As the editor of PoolSpaOutdoor.com Sept. 2010–July 2014 (and the editor of Pool & Spa Outdoor magazine Nov. 2008–Sept. 2012), I wrote articles, published blogs, updated landing pages, and managed social media accounts along with an associate editor on a small editorial team.
I wrote blogs centered around new products and beautiful photography, which performed well on social media, as well as expert Q&As, which showcased our client’s work and expertise. In addition, I updated and posted several feature articles that I wrote for the magazine in a more web-friendly, SEO-optimized format for the blog.
Michael Phelps and Master Spas
One of my favorite projects was a collaboration with manufacturer Master Spas and the most decorated Olympian of all time, Michael Phelps, to promote the “Michael Phelps Signature Swim Spas by Master Spas” series. With the hype around Phelps leading up to the 2012 Olympics in London, the article and several blogs I wrote on this collaboration became some of the highest viewed content on the website.
I worked with Master Spas again on “Hot Tub & Swim Spas Central,” a short editorial piece for Luxury Pools Fall 2016 issue.
Gift Ideas for Pool Owners & Outdoor Design Lovers
Seasonal blog & promo for ManorHouseBookstore.com’s digital pool books Dec. 2013
How Michael Phelps Trained for the London Olympics
Promo blog for “Michael Phelps Signature Swim Spas by Master Spas” products July 2012
Michael Phelps: In Praise of Swimming
Feature article for “Michael Phelps Signature Swim Spas by Master Spas” products March 2011
Michael Phelps & Master Spas Create New Line of Swim Spas
Promo blog for “Michael Phelps Signature Swim Spas by Master Spas” products Jan. 2011
Swim Spas & Swim Current Generators
Blog/web Q&A with client Endless Pools Jan. 2012